12th January 2017

Gin Renaissance in City of London

Not for the first time there is a gin renaissance in the City of London, fuelled by people’s desire to sample something original, new and different. So what is the history behind gin and what has lead to its current popularity?

Originally created for medicinal purposes the distinctive taste of gin derives its flavour from juniper berries. The Dutch are often falsely credited with the invention of gin in the mid 17th century but it seems that ‘genever’ as it was known can be traced back to Italy as far back as 1623. We are also told that in 1585 English soldiers who provided support in Antwerp against the Spanish during the Eighty Years’ War, were already drinking ‘genever’ for its calming effects before battle. It is from this event the term Dutch Courage is believed to have originated.

By 1663 numerous small Dutch and Flemish distillers (some 400 in Amsterdam alone) had popularized the re-distillation of malt spirit or malt wine with various herbs including juniper, anise, caraway, coriander, etc. to treat such medical problems as kidney ailments, lumbago, stomach ailments, gallstones and gout.

Gin emerged in England in varying forms in the early 17th century and during the time of the Restoration there was what could be described as a gin renaissance in the City of London and across Britain. By the mid 17th century William of Orange, ruler of the Dutch Republic, occupied the British throne with his wife Mary. This period became known as the Glorious Revolution and during this time gin became very popular because  the Government allowed unlicensed gin production and at the same time imposed a heavy duty on all imported spirit. As a result the production and drinking of gin in England rose significantly and the gin Renaissance in the City of London blossomed.

However much of the quality of the gin could be questioned. Often it was unlicensed poor-quality grain that was deemed unfit for brewing beer that was used to make gin. It was also produced in particularly crude, inferior forms, where it was more likely to be flavoured with turpentine as an alternative or supplement to juniper. During the ‘Gin Craze’ as it was known thousands of gin-shops sprang up throughout England. It is believed that of the 15,000 drinking establishments in London, not including coffee shops and drinking chocolate shops, over half were gin shops.

It appeared that the gin renaissance in the City of London and throughout England was largely fuelled by price. Compared to other drinks available around the same time gin was very cheap, and as a result began to be consumed regularly by the poor. Beer was viewed as much healthier than gin and maintained a healthy reputation. Gin was blamed for various social problems, which resulted from heavy consumption. It is believed that gin may have been a factor in the higher death rates, which stabilized London’s previously growing population. The epithet “mother’s ruin” is a common British name for gin, the origin of which is the subject of ongoing debate. However, the well known phrases “gin mills’ or the American phrase “gin joints” which were used to describe disreputable bars, or “gin-soaked” to refer to drunks, hark back to these times.

The Gin Act 1736 imposed high taxes on retailers and led to riots in the streets, but it proved to be unenforceable. The prohibitive duty was gradually reduced and finally abolished in 1742. The Gin Act 1751 was more successful however and it forced distillers to sell only to licensed retailers and brought gin shops under the jurisdiction of local magistrates. By the 18th century Gin was produced in pot stills, and was somewhat sweeter than the London gin known today.

The 19th century gave rise to a style of gin referred to as Old Tom Gin. This style of gin often containing sugar was a softer, sweeter style of gin. Old Tom gin faded in popularity by the early 20th century. The invention of the column still made the distillation of neutral spirits practical, thus enabling the creation of the “London dry” style that evolved later in the 19th century.

The next thing that would change gin consumption and our taste for it was the British Raj. Malaria was rife in India and so the discovery that quinine could be used to prevent and treat the disease was more than welcome. British officers in the early 19th century took to adding a mixture of water, sugar, lime and gin to the quinine in order to make the drink more palatable. The mixer evolved as tonic water, and thus gin and tonic was born. Gin has become a popular and very British aperitif ever since, generally mixed with tonic and lemon. Fast forward to the 21st century to see once again how gin styles and tastes have changed. In the last ten years we have seen another gin renaissance in the City of London and across the Britain, with demand, supply and consumption increasing year on year. The number of gin distilleries in Britain has doubled in six years, with 49 opening last year alone after a huge boost in demand. (Source: Telegraph March 2016). As more and more artisanal distilleries develop we are seeing not only resurgence in the popularity of gin but also experimentation with the botanicals used to infuse it, and the ingredients it is mixed with. No longer is tonic the mixer of choice and a slice of lemon the imperative, we are seeing gin infused with a wide range of botanicals from peppers and chilli to citrus and herb.

Should you like to know more about our gin Renaissance in the City of London please follow the link to our January 2017 newsletter http://www.farmersfletcherscity.london/corporate-newsletters-copy.

Perhaps you would like to be part of our gin Renaissance in the City of London by entering our ‘Design a Gin Competition’. Your cocktail will become our Signature Cocktail for one month, plus you get to create your very own bottle of gin at the City of London Distillery. If you would love to win this prize what are you waiting for? For details of how to enter, follow this link.

If you would like to sign-up to hear more about interesting food and drink articles or the latest news from Farmers & Fletchers In the City, please email info@farmersfletcherscity.london with your name and email address.

We should like to acknowledge contributions and facts from the following websites:
http://www.ginvodka.org/history/ginHistory.asp
https://en.wikipedia.org/wiki/Gin
http://www.annodistillers.co.uk/content/history-gin
http://www.historic-uk.com/CultureUK/Mothers-Ruin/

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